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At last, dentists are slowly coming to terms with the ultimate truth: internet marketing and social media are here to stay. They're not just a fad as many of us would like to believe and social media isn't going away as many of us have convinced ourselves it will. Many dental practices now have a website, and most dental professionals understand the importance of having their practices found on the web. Unfortunately, having a website is where most dentists stop with their internet marketing efforts and the concept of social media and internet marketing to many is overwhelming at best, terrifying at worst.
Why? Because most dental professionals do not realize how simple it can be to dramatically increase their internet presence. Most dentists can't begin to understand that managing social media isn't nearly as complex as it seems. In the wake of this economic downturn, it is more crucial than ever to have the best web presence possible and to drive potential patients to your website any way you can. There are seven specific techniques dental professionals can employ with a relatively small amount of effort that can have a profound effect on the growth of their practices.
Open a Twitter Account - I think by now, we're all pretty familiar with Twitter, the hottest microblogging site on the internet. Basically Twitter gives you 140 characters to get news out to your followers and drive traffic to your websites and blogs. If you build a good base of followers, Twitter can be an invaluable tool.So how do you build a following? There are several ways. First, use your email address book to invite your friends, colleagues and patients to follow you. Twitter makes this very easy to do. Just enter the email addresses and Twitter sends out the invitations for you.
Second, there are a variety of tools on the internet to help you build your following. One of the best, in my opinion, is twellow. Twellow allows you to list your business and search for people to follow by category or by geographic location. When you start following people, they will usually reciprocate and follow you back. This then gives their group of followers the opportunity to follow you as well. Before long, you'll have built a nice network of followers.So then what? It's very important for you to learn to engage your followers. Make sure you are tweeting quality, interesting material and not just using your tweets to promote your business. If you tweet good material, it will entice your followers to not only engage you as well, but they will also be intrigued enough to seek out your blogs and websites.
Once you've established yourself as a credible "tweeter", you can start tweeting special offers, discounts, polls, and even contests that will help drive new customers through your doors. Used properly, Twitter is a powerful tool for the dental professional. Build a Facebook Fan page - Built properly, a Facebook fan page becomes a portal to your website and drives patients to your blogs and other social media. A Facebook fanpage is easy to build and can draw new patients to your website, thus leading them to your practice. Post interesting links to articles, post before and after photos of great cases, post events, start discussions about popular and relevant topics, have contests, invite reviews, highlight your practice and so much more. The possibilities are limitless.