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Have you ever wondered how some people's websites come up number one for searches for things that happened the night before? You know things like Paris Hilton Cell Phone Gets Hacked or some American Idol Singer or something that happened in the news. Well I am going to let you in on a little secret. It is because the search engines have targeted these web sites as having fresh content and therefore sends their little search engine spiders to it constantly to read the new fresh content.
Search engines love content, the more the better. Especially if that content is on a page that changes everyday. That is why Blog sites are great for spider food. Think about it, little paragraphs of compact topics enriched with keywords and links. Everyday the person posts something about their life or some other subject. Once a search engine spider comes by and sees this fresh content it will notice the dates, maybe the file creation date or any and all changes from the last time it visited. So if you can get multiple spiders coming back weekly, daily or hourly you can instantly have an effect on search results.
Well it is not that easy. You still have to be optimized more than the next guy that may have more credibility than you. Or knows more about search engine algorithms and what they filter when a search engine visits your site. I mean, if your blogging daily and you know how to optimize for the search engines I doubt you're really going to pull out all your tricks. It is hard enough coming up with new things to talk about everyday let alone spending 15 minutes checking one paragraph for keyword density. So that is why I just type what I think and every once in a while leave a trick or two out. If I can come up high enough for a set of keywords, then I will just come back and tweak the page to get it where I want it.
Now your wondering how do you get the spiders to keep coming back. Well that is easy. First thing you must do is post to your webpage (or blog) everyday. I know it is tough, but you can do it. Next thing you need to do is go all over the net and get links to your site. Forums and other related blogs would do the trick. Now, don't just go over to a forum and say come over to my site and post a link. Log into your profile and put the link in your signature. Then every time you post, you will leave a link. If your site or blog is topic related, then find sites related to that topic or industry etc. This will help in keyword searches related to your site later if those sites are in the same industry as you.